How to Start a Dog Walking Business in 2025: Step by Step Guide

Publishing Date: June 25, 2025

Key Takeaways: How to Start a Dog Walking Business

- Validate local demand by researching nearby pet owners, competition, and walking hotspots.
- Define clear services and pricing including solo, group, and specialty walks with simple, transparent rates.
- Build professionalism through a business plan, legal structure, insurance, and consistent policies.
- Promote locally and online with a friendly brand, website, Google profile, and real photos.
- Scale smartly by adding services, forming partnerships, or hiring help once demand grows.

If you’re looking for a low-cost, flexible way to become your own boss, starting a dog walking business is one of the smartest moves you can make. Pet owners are busier than ever—and they’re willing to pay for help. With the right steps, you can turn your love for dogs into a steady income and a schedule that works for you.

This guide will show you exactly how to start a dog walking business from pricing your services and getting insured to finding your first clients. Whether you’re starting part-time or going all in, this step-by-step plan will help you build a professional, trustworthy, and profitable dog walking service.

Is Starting a Dog Walking Business Right for You?

Before you dive into pricing, policies, or marketing, it’s important to understand what running a dog walking business really involves. This isn’t just about loving dogs, it’s about managing time, staying consistent, and building trust with pet owners who depend on you. The more clearly you see the day-to-day reality, the better you can decide if this is the right first business for you.

What Dog Walkers Do Daily

Running a dog walking business means more than just strolling with pets. Each day involves planning routes, sticking to schedules, and handling different dog personalities. You’ll be managing logistics, keeping animals safe, and updating clients, all while staying on the move.

Here’s what a typical day might include:

- Walking multiple dogs, either solo or in small groups
- Traveling between neighborhoods to reach client homes
- Following specific care instructions for each dog
- Cleaning up after pets and monitoring their behavior
- Using GPS apps to track walks and share updates
- Communicating with pet owners about any issues or changes

Consistency and reliability matter just as much as your love for animals. When clients trust you to care for their dogs, they’ll stick with you, and recommend you to others.

Traits of a Successful Dog Walker

The best dog walkers are more than just animal lovers, they’re dependable, calm under pressure, and physically active. Ask yourself if you:

- Enjoy being outdoors in all kinds of weather
- Can stick to a schedule without being late
- Feel confident handling dogs of all sizes and temperaments
- Communicate clearly and professionally with clients
- Are willing to manage cancellations, last-minute changes, and emergencies

Benefits and Challenges of the Job

Starting a dog walking business has some clear upsides:

- Low startup costs compared to other businesses
- Flexible hours and control over your schedule
- Regular physical activity and time outdoors
- A strong, growing market with high demand

But there are also challenges to consider:

- Income can vary week to week
- Bad weather doesn’t cancel the job
- Physical strain, especially with larger or multiple dogs
- Building trust and a client base takes time

Understanding both sides helps you decide if dog walking fits your lifestyle, goals, and energy level.

How to Start a Dog Walking Business

Step 1: Research the Local Pet Care Market

Before you start booking walks or printing business cards, take a step back and look at what’s happening in your area. Who actually needs a dog walker? What are they willing to pay? And how can you offer something better or different than what’s already out there?

Start by asking yourself:

- Are there enough dog owners nearby? Focus on busy neighborhoods, apartment complexes, or areas with lots of professionals. These are the people most likely to need help during the day.
- Where do people already walk their dogs? Spend time near parks, trails, and dog-friendly areas. These spots are gold mines for finding potential clients and learning what pet owners care about.
- Who else is offering dog walking services? Look at other businesses in your area. Check their websites, read their reviews, and write down what they charge. This gives you a clear idea of what’s working, and what’s missing.

You’re not just learning the market, you’re figuring out how to fit into it. Once you know what people want and what’s already being offered, you can build a business that stands out and actually solves a need.

Step 2: Define Your Services and Set Prices

Once you know there’s demand in your area, the next step is to decide exactly what you’ll offer, and how much to charge. Clear, simple services with transparent pricing make it easier for pet owners to trust you and book with confidence.

Start by choosing the types of services that fit your schedule, skill level, and local demand:

- Solo dog walks: Great for shy or high-energy dogs that need one-on-one time
- Group walks: More efficient and profitable, but require handling multiple dogs at once
- Puppy visits: Shorter walks or potty breaks, ideal for pet owners who work long hours
- Weekend or evening walks: A valuable add-on for busy professionals or travelers

Once you’ve picked your services, it’s time to set your rates. Keep it simple at first, your pricing should reflect:

- Walk duration: 15, 30, or 60 minutes
- Number of dogs: Offer a base rate and a small fee for each additional dog
- Location: If you travel far between clients, consider a mileage fee or service area limits

It helps to check what other dog walkers in your area charge, then decide if you’ll match their prices, charge more for premium service, or offer discounts for recurring bookings.

Pro Tip: Create a few clear packages

You can earn more with less effort.

Offer simple options like “3 walks per week” or “monthly unlimited walks.” Bundles make income more predictable and help clients stay consistent.

Step 3: Create a Dog Walking Business Plan

You might be thinking, “Do I really need a business plan just to walk dogs?” The answer is yes, if you want to turn this into something real, something that pays the bills, and something that grows.

A business plan gives you direction. It helps you stay focused, avoid surprises, and make smarter decisions as you grow. You don’t need anything overly complicated. Just a simple, clear plan that covers the basics:

- Your goals: Are you doing this part-time, or do you want to grow into a full-time business?
- Your target market: Who are your ideal clients, busy professionals, older adults, families?
- Your services and pricing: What you offer and how much you’ll charge (based on Step 2)
- Your marketing strategy: How will people find you? (Think local SEO, flyers, referrals)
- Startup and monthly costs: Include insurance, website, gear, apps, and transportation
- Revenue projections: Estimate how much you could earn with a set number of clients

Even if you’re starting small, having this written down gives you a huge advantage.

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Step 4: Choose a Business Structure and Name

Now that you know what you’re offering and how your business will run, it’s time to make it official. Choosing a business structure and name might not feel exciting, but it’s a key step in protecting yourself and building trust with clients.

Start with your business structure. This affects your taxes, liability, and how you operate:

- Sole proprietorship: The simplest option. It’s easy to set up and perfect if you’re starting solo.
- LLC (Limited Liability Company): A great choice if you want legal protection and plan to grow.
- Partnership or corporation: Only needed if you’re starting with someone else or raising outside funding.

Pro Tip: Choose an LLC for protection

Protect yourself and build trust.

Most solo dog walkers choose an LLC to separate personal and business assets. It also makes your business look more legitimate to potential clients.

Next, choose a business name that’s easy to remember and clearly says what you do. A good name should:

- Be short, clear, and easy to spell
- Include a keyword like “dog walking” or “pet care”
- Be available as a website domain and social handle
- Avoid names that are already registered in your state

Once you’ve chosen your name and structure, register your business with your state and apply for an EIN (Employer Identification Number) if needed, it’s free and useful even if you don’t hire right away.

Step 5: Get Insurance, Licenses, and Permits

Before you start walking dogs professionally, make sure you’re protected and operating legally. This step is all about covering your bases, so you can focus on growing your business without unexpected setbacks.

Dog Walking Liability Insurance

Accidents can happen, even with well-trained dogs. Liability insurance protects you if a dog gets injured, damages property, or bites someone during a walk. Without it, you could be personally responsible for thousands in damages.

Look for policies that cover:

- Injuries to dogs in your care
- Property damage (e.g., broken fences or chewed furniture)
- Third-party claims (someone else getting hurt)
- Lost keys or lock replacement

Business Licenses and Local Regulations

Each city or state may have different rules for pet-related businesses. Some areas require:

- A general business license
- A pet care permit
- Proof of vaccinations or animal handling training
- Local background checks

Check with your city or county clerk’s office to find out what you need in your area. It might take a little paperwork upfront, but being fully licensed helps you avoid fines.

Optional Certifications That Build Trust

While not legally required, certain certifications can make your business stand out:

- Pet first aid and CPR training
- Background checks or bonding
- Professional memberships (e.g., Pet Sitters International or National Association of Professional Pet Sitters)

These extras give pet owners peace of mind, and they’re great to highlight on your website or flyers.

Step 6: Set Clear Policies and Procedures

Most new dog walkers skip this step, until they’re stuck dealing with a late payment, a last-minute cancellation, or a dog that refuses to walk. Setting clear policies and procedures upfront saves you stress, protects your time, and helps you stay in control as your client list grows.

Think of this as your rulebook. It sets expectations for you and your clients, so there are no awkward surprises later.

Start by creating simple policies for:

- Cancellations and rescheduling: How much notice do clients need to give? Will you charge a late cancellation fee?
- Payments: When are payments due—before the walk or after? Do you accept cash, cards, or digital payments?
- Dog behavior: What happens if a dog is aggressive, pulls too hard, or won’t walk? Set boundaries for safety.
- Emergency situations: What’s your plan if a dog gets injured, escapes, or the owner can’t be reached?
- Weather policy: Will you walk in the rain, snow, or extreme heat? Be clear on what conditions are safe for dogs.

You don’t need to sound strict, just clear and professional. Put everything in writing and share it with new clients before their first booking. That way, everyone’s on the same page from day one.

Pro Tip: Send a welcome packet

Start every client relationship on the right foot.

Include your policies in a simple welcome packet or email. It saves time, builds trust, and sets a professional tone from day one.

Step 7: Choose Dog Walking Tools and Software (Optional)

You don’t need tools to start walking dogs, you can easily be managed with a notebook or a simple spreadsheet. But as your schedule fills up, keeping track of walks, payments, and client info by hand can get overwhelming fast.

That’s where the right tools make a big difference.

Here’s what to consider once you’re ready to streamline:

- Scheduling apps: Tools like Time To Pet or PocketSuite let clients book online, send reminders, and reduce no-shows.
- Payment processors: Accept payments through Venmo, Square, or Stripe to keep things simple and trackable.
- GPS tracking: Some apps let clients see exactly where you walked their dog, which builds trust and keeps them coming back.
- Client notes and preferences: Use a basic CRM or shared doc to remember feeding instructions, gate codes, or behavioral quirks.

Step 8: Build Your Brand and Online Presence

Running a food truck is fast-paced, and having the right people on your team makes a big difference. Even if you’re starting small, it’s important to find team members who are reliable, quick to learn, and good with customers.

Start by hiring for the most essential roles, like someone to help with cooking, another to take orders, and possibly a third person to assist during busy hours. If you’re handling most of the work yourself at first, be prepared to train help as your business grows.

Look for people who can work well in tight spaces and handle the rush. Friendliness, a positive attitude, and the ability to stay calm under pressure matter just as much as experience.

Once you’ve hired your team, take time to train them. Teach them how to prepare food safely, follow health rules, keep the truck clean, and use your point-of-sale system. Make sure they understand the flow of your day, from setup to service to closing.

Pro Tip: Use real photos, not stock

Show clients who they’re trusting.

Share photos of you walking dogs. Authentic images build credibility and help pet owners feel more comfortable hiring you.

Step 9: Promote Your Dog Walking Business Locally and Online

You’ve got your services, pricing, and brand ready, now it’s time to get the word out. To land your first clients, you’ll need to combine old-school local marketing with smart online visibility. The goal isn’t just to be seen, but to be remembered when someone needs a dog walker.

Start with local marketing strategies that work:

- Hang flyers in high-traffic spots like dog parks, vet offices, coffee shops, and pet stores
- Leave business cards at grooming salons or dog-friendly apartment complexes
- Join local Facebook groups or Nextdoor communities and introduce your business (without spamming)
- Ask for referrals from happy clients and offer a discount or free walk for every new customer they send

Then look for ways to get in front of pet owners quickly:

- Partner with local businesses like groomers, trainers, or pet stores—leave flyers or offer bundled services
- Reach out to apartment managers in dog-friendly buildings and offer exclusive rates for residents
- Join dog walking platforms like Rover or Wag to start getting clients right away (just remember they take a fee)
- Offer free first walks to build trust, collect reviews, and get word-of-mouth going

Pro Tip: Go where the dog owners are

Don’t wait, get in front of your clients.

Promote your business at parks, pet stores, and local events. Being visible in the right places brings clients to you faster.

Step 10: Expand Your Services and Grow Your Business

Once you’ve built a steady routine with regular clients, it’s time to think bigger. Expanding your dog walking business doesn’t mean working 12-hour days, it means finding smart ways to earn more, save time, and offer more value to your clients.

Here are a few ways to grow without burning out:

- Offer new services like pet sitting, drop-in visits, feeding, or overnight care. These are natural add-ons that many of your clients already need.
- Focus on group walks in the same neighborhood. Walking 2–3 dogs at once (if they’re a good fit) saves time and increases your income per hour.
- Create loyalty packages for regular clients, weekly bundles or monthly subscriptions make income more predictable.
- Hire help or build a small team if demand grows. Start by training someone to take overflow work or cover your time off.
- Build partnerships with pet groomers, trainers, or local shelters who can refer clients your way. Offer referral bonuses or cross-promotions.

Dog Walking Business Financials Explained

Before you take on your first client, it’s smart to understand what this business can actually earn, and what it will cost to run. You don’t need a finance degree, just a clear picture of what to expect so you can plan with confidence.

Here’s a breakdown of the key numbers to know:

Startup Costs:
Getting started is affordable, but you’ll need to budget for a few essentials:

- Business registration and licenses
- Dog walking insurance
- Leashes, waste bags, and safety gear
- A simple website or booking system
- Flyers, business cards, and light marketing

You can start small, but expect to spend anywhere from $300 to $1,000 depending on how polished you want things to look.

Ongoing Monthly Expenses:

Once you’re up and running, your main costs may include:

- Gas or transportation
- Insurance renewal (often billed annually)
- Scheduling or payment apps (some offer free plans)
- Treats or pet supplies
- Marketing (ads, printing, or promos)

Most solo dog walkers keep monthly expenses under $200, especially in the beginning.

How Much Can You Earn?
Your income depends on your rates, how many dogs you walk per day, and how often clients book. For example:

- $20 per 30-minute walk × 4 dogs/day = $400/week
- $400/week = $1,600/month, not counting add-ons or weekend work

As you grow, offering group walks, packages, or additional services can double your income without doubling your hours.

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Final Tips for Long-Term Success

Starting a dog walking business is one thing, keeping it going and growing it over time is another. The good news? Most of your success comes down to a few simple habits done consistently. If you stay reliable, communicate clearly, and treat every client like they matter, your reputation will do the marketing for you.

Here are a few final tips to help you stay on track:

- Be consistent: Show up on time, follow through on your promises, and always put the dogs’ safety first. Clients notice, and they’ll stay loyal.
- Keep learning: The more you understand dog behavior, safety, and customer service, the better your business will run. Short courses or certifications can set you apart.
- Ask for feedback: A quick check-in after the first few walks shows clients you care. It also gives you a chance to improve.
- Stay organized: Whether it’s your calendar, your finances, or your client notes, having a system makes everything easier.
- Don’t rush growth: Focus on quality over quantity. A few happy, recurring clients are more valuable than a long list of one-time bookings.

Starting a food truck can be exciting, flexible, and rewarding—but it’s not for everyone. Before you commit, it helps to understand both the upsides and the challenges so you can plan with clear expectations.

Frequently Asked Questions About Starting a Dog Walking Business

Do I need insurance and bonding?

Yes, you should carry public liability insurance to cover injuries, property damage, or dog escapes. Being bonded further ensures clients that you’re reliable and protected.

What qualifications do I need?

You don’t need formal education to start, but training, especially in animal behavior and safety, sets you apart and builds confidence with clients

What are common dog walking business policies to include?

Clients expect clarity on topics like cancellations/rescheduling, weather protocols, dog behavior, emergency procedures, and payment terms.

What should I include in my client contract?

Include service details, prices, payment terms, emergency protocols, and policies on cancellations and behavior. Clear agreements reduce disputes later.

Can I grow using apps like Rover or Wag?

Yes. Apps like Rover and Wag can help you secure clients fast. Just be aware they typically charge a commission, and you still need to meet all legal and insurance requirements.

How should I set rates?

Rates vary by location and service type. Expect to charge around $15–$30 per 30-minute walk. You can earn more per hour with group walks or add-on services
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Edgardo Ocampo

Edgardo is a digital marketing strategist with over 15 years of experience in SEO, paid advertising, and content writing. He helps entrepreneurs grow service-based businesses through smart, practical marketing strategies that get results.